Local SEO is important if you want to get real customers that will visit your location. Google and other search engines provide a service to customers that allow them to see a map of nearby locations which match their query. In doing so, they have also created a need for local map seo that can help to point customers into the direction of businesses that are interested in investing into their marketing. A local seo reseller may be able to provide valuable services to his or her customers by offering SEO content which will specifically target the results of these maps.
A SEO reseller can also provide services which will reinforce those results, making the profit you can get when you resell local SEO a strong way to compete in the market. Local results will mean more business for your clients, and more business for you as a result.